Helping Purpose-Driven Entrepreneurs Find Their Authentic Voice
Specializing in health, wellness, and personal development brands looking to deepen audience connection and boost engagement
I’m Rachael, a freelance writer specializing in health, wellness, and personal development. I help purpose-driven entrepreneurs express their authentic voice so their audience feels understood, met, and trusts them enough to invest.
With a business degree from McGill University, I turn complex ideas into compelling content that converts leads into lasting clients. My background includes ghostwriting published in Entrepreneur Magazine, environmental writing published in academic journals, and social media content created for national non-profits.
My 7-year journey in personal development gives me a deep understanding of your audience—their desires, pain-points, and what resonates with them.
Whether you need blog posts, website copy, email marketing, or social media content, I'll help you bring your vision to life.
SEO-oriented, engaging, expert-backed
If you feel pressure to put out Thought Leadership and SEO blogs but don't have the time or skills, that's why I'm here. I'll create consistent long-form content that's 100% on-brand and gets your ideal customer bought in to your offering.
Home, About, Services Pages that convert
You have a winning offering, but your brand needs to tell a story that makes your audience get you, and trust that you get them. I get to the heart of your brand ethos so your site tells a story that moves leads from curious to hooked.
Authentic, strategic, engaging
If social media feels like a necessary evil, I get it. I'll meet you where you're at, whether it's writing captions that convert, or developing a full content calendar. We'll weave storytelling and clear calls to action to turn views into sales.
Build relationships and increase sales
How do you stay in your audience's hearts and minds? By engaging them with well-thought out, authentic content that doesn't land in their junk. I'll craft newsletters that make your customers want to lean further into your ecosystem.
I've ghostwritten articles and blogs for global clients, from a fast-growing startup (published in Entrepreneur Magazine), to a personal development app, to a fertility clinic, adapting my voice to engage their unique audiences. To discover my own voice, read my personal blog below.
I've designed and executed social media campaigns for global clients in the health and non-profit industries. My spotlight campaign for Youth Impact Challenge garnered an engaged audience of 10K+ within a month. My personal video content is new and growing!
I hired Rachael Madore to write my Social Media posts and 1 blog per month. Her interviewing skills are very effective, and she is a fantastic writer.....very articulate, but succinct, and keeps the audience engaged. The articles she writes are well researched. I wouldn't hesitate to recommend her for any of your writing needs.
I hired Rachael to write long-form articles for a high-profile business publication. She was reliable, communicative, and produced high-quality work. I would highly recommend her for any writing job.
Did something I said resonate with you? I’d love to hear about your project. Send me a message through this form and we'll book a free 15-min chat.
